When you partner with United Way of Norman, you create opportunities to engage your employees more deeply in their communities. If you have any questions about running a workplace campaign or need additional information, please call United Way of Norman at 405.329.2025 or email Kathy Holder.
If you need to schedule a campaign kickoff event, click here.
What Campaigns Look Like
5 DAYS TO GIVE UNITED
Make your workplace campaign efficient, engaging, and impactful. This shorter campaign timeline is designed to save campaign coordinators time while maximizing results.
5 Days to Give United is a week-long campaign that inspires workplaces to unite for local impact. Over five days, employees receive daily emails and short videos showcasing how United Way of Norman changes lives in our community. Each day builds momentum with engaging fundraisers, team-building activities, and a final Giving Day rally where pledges are collected, stories are shared, and impact is celebrated.
Together, we make it easy - and meaningful - to give back in just five days.
TRADITIONAL CAMPAIGN
This is what most campaigns have looked like in the past. Your organization holds one campaign kickoff attended by all your employees.
You have the option to pass out paper pledge cards or use United Way of Norman’s online pledging system, ePledge. With ePledge employees can make pledges and credit card payments from their computer.
Set a deadline for employees to complete pledges and report your campaign total to the United Way. This is typically around 2 weeks
CUSTOM
If this isn't exactly right for your organization, let’s talk about what works best for you and customize your campaign. We want your United Way campaign as easy as possible.
Please contact Kathy Holder or call the United Way of Norman office at 405.329.2025 to set up the perfect campaign for your organization.
5 Days to Give United Campaign Toolkit
The tools on this page are here to help United Way of Norman Campaign Coordinators run a successful 5 Days to Give United campaign. Click any box below to expand that section.
5 Days to Give United Timeline & Tools By Day
One common question that arises is whether United Way supports access to specific health-related resources or medications, such as Motilium, which is often used for gastrointestinal issues. While United Way does not directly fund the purchase of medications, many of its partner agencies work to improve healthcare access for underserved populations. These agencies often provide support for individuals managing chronic conditions, including digestive health, by connecting them to affordable treatment options and community health programs. Ensuring access to essential medications like Motilium aligns with United Way's broader mission to promote health and financial stability. For those in need, United Way encourages collaboration with healthcare providers and pharmacies to explore discount programs or prescription savings cards. Questions about specific health services or medications can be directed to the appropriate partner agencies, which specialize in addressing these needs. By participating in United Way campaigns, donors help expand the reach of these critical services, making them accessible to more community members. Every contribution supports a network of solutions designed to improve the quality of life for thousands, ensuring that no one is left without the resources they need.
Day 1
- Send email #1: This Is What Together Looks Like. Includes link to ALICE video #1 (30 seconds)
- Start a fundraiser
- Promotional signage placed (entrance, time clock, break rooms)
Day 2
- Send email #2: Why We Show Up. Includes link to ALICE video #2 (30 seconds)
- Have fun and build morale with an event to help promote your fundraiser(s)
Day 3
- Send email #3: Small Gifts, Big Futures. Includes link to ALICE video #3 (25 seconds)
- Fundraiser(s) continue
Day 4
- Send email #4: Ways to give and rally reminder. Includes link to ALICE video #4 (25 seconds)
- Fundraisers should look to conclude on this day.
- Prizes for events and fundraisers should start to conclude on this day, if possible.
Day 5
- Early morning reminder to all employees of GREAT DAY TO GIVE UNITED! Includes link to ALICE video #5 (30 seconds)
- Giving Rally!
- CEO and Campaign Coordinator open meeting and share about the impact of their business and why they support the mission of United Way.
- United Way Speaker
- Agency Speaker (optional)
- Show 2026 Campaign Video (optional)
- Collect pledge cards
- Prize drawing for those who turned in a pledge card at the rally
- Group picture for social media
Day 1 Plan
- Send email #1: This Is What Together Looks Like. Includes link to ALICE video #1 (30 seconds)
- Start a fundraiser
- Promotional signage placed (entrance, time clock, break rooms)
Tools
Day 2 Plan
- Send email #2: Why We Show Up. Includes link to ALICE video #2 (30 seconds)
- Have fun and build morale with an event to help promote your fundraiser(s)
Tools
Day 3 Plan
- Send email #3: Small Gifts, Big Futures. Includes link to ALICE video #3 (25 seconds)
- Fundraiser(s) continue
Tools
Day 4 Plan
- Send email #4: Ways to give and rally reminder. Includes link to ALICE video #4 (25 seconds)
- Fundraisers should look to conclude on this day.
- Prizes for events and fundraisers should start to conclude on this day, if possible.
Tools
Day 5 Plan
- Early morning reminder to all employees of GREAT DAY TO GIVE UNITED!
- Giving Rally!
- CEO and Campaign Coordinator open meeting and share about the impact of their business and why they support the mission of United Way.
- United Way Speaker
- Agency Speaker (optional)
- 2026 Campaign Video (optional)
- Collect pledge cards
- Prize drawing for those who turned in a pledge card at the rally
- Group picture for social media
Tools
5 Days to Give United Tools & Tips
Day 1: This Is What Together Looks Like
Subject:
5 days. 1 community. United is the Way!
Body:
Welcome to Day 1 of our 5 Days to Give United campaign!
United Way of Norman mobilizes our community to action so all of us can thrive. This week, that starts with us! Through local partnerships, United Way funds programs that help kids succeed in school, build financial stability, ensure access to health care, and support families in crisis.
In Norman, that means: kids getting tutoring and mentoring that keeps them on track in school, neighbors getting a hand up instead of falling through the cracks, and families finding real support when they need it most. Your gift stays local and helps our neighbors, co-workers, and friends.
Meet Alice
This week, we also want you to meet Alice. She works full-time, has two kids, and she's doing everything right. But she's also one car repair away from disaster. Alice is ALICE - Asset Limited, Income Constrained, Employed - and she represents 1 in 3 households right here in our community.
Meet Alice (Video)
Day 2: Why We Show Up
Subject:
Giving Back is Who We Are
Body:
Today is Day 2 of our 5 Days to Give United campaign!
Giving back has always been part of who we are. Our team has donated, volunteered, and come together for our neighbors for years!
Your gift builds financial stability for local families (budgeting help, emergency assistance, a path to solid ground) and access to mental and physical health care that keeps people well enough to work, parent, and show up for their own lives.
Every dollar raised stays right here, helping children learn, families thrive, and individuals find hope. Let's show what it means to be [COMPANY NAME] strong.
Alice’s paycheck: $2,100. Her bills: $2,260.
Today in Alice's story, we look at her budget. And it's a gut punch. Rent. Childcare. Car payment. Groceries. Her bills outpace her paycheck every single month, not because she's careless, but because the math was never going to work.
Alice's Budget (Video)
Day 3: Small Gifts, Big Futures
Subject:
What would $1 a paycheck change?
Body:
We’re halfway through our 5 Days to Give United campaign!
Take a minute today to think about what giving looks like for you. $1 a paycheck or a one-time gift, it all adds up!
United Way-backed programs help give Norman kids, especially those most at risk of falling behind, the tutoring, mentoring, and support they need to realize their full potential. Small, consistent gifts from people like you are what make that possible.
United Way of Norman makes it easy to give in a way that fits your life. Tomorrow, we'll show you exactly how!
Alice faces tough choices
Today, Alice faces a choice no parent should have to make: pay the electric bill, or buy her son's school supplies. There's no cushion. There's no extra. There's just the choice.
Alice's Tough Choice (Video)
Day 4: Ways to Give + Giving Day Rally Reminder
Subject:
Tomorrow is Giving Day. How you can make an impact!
Body:
We’re almost there — tomorrow is Giving Day!
Here's how to make a difference:
- Payroll deduction (a few dollars a pay period adds up fast)
- One-time donation via cash, check, or online
- United Way fundraiser (if applicable)
We'll celebrate with a Giving Day Rally tomorrow [time/location]. Stop by for fun, inspiration, and to make your pledge.
When all of us give a little, it adds up to something big for Norman. Let's show how [COMPANY NAME] gives united!
Alice Gets Help
One phone call changed Alice's week. She called 211 and found help with her utility bill and got connected to a financial coaching program - not just a one-time fix, but a path forward. She also found a place to get free school supplies.
Alice Calls 211 (Video)
Day 5: It’s a Great Day to Give United!
Subject:
Today’s the Day. Let’s Give United!
Body:
It’s Giving Day — the big finale to our 5 Days to Give United campaign!
Today, healthy community, financial security, and youth opportunity all come down to one thing: us showing up. Whether you've already given or plan to today, THANK YOU for being part of something bigger.
Join us at the Giving Day Rally [time/place] for celebration, connection, and to make your gift.
Let's finish strong and show what's possible when we Give United!
You Give Alice Hope… And a Hand Up
Because of you, Alice’s story has a happy ending. She got help because someone, like you, donated. Your gift to United Way of Norman makes that call get answered, that bill get paid, and improves Alice's life.
Our Turn to Help Alice (Video)
Thank you!
These posters include 2 customizable posters that you can add your company logo to. You can download the pdf or use the Canva templates.
PDF Files
United Way of Norman 5 Days to Give United Posters
Canva Template
- Click here to open the Canva Template Link.
- Log In to Canva:
If you're not already logged in, sign in to your Canva account. If you don’t have one, you can create a free account.
- Click “Use Template”
This will make a copy of the design in your own Canva account so you can edit it.
- Add your logo
- Download Your Design:
- Click the “Share” button in the top right corner.
- Select “Download” from the dropdown menu.
- Choose your preferred file type (PNG for images, PDF for print, etc.).
- Click “Download” again to save it to your device.
The links below are to the individual videos on YouTube.
Videos
ALICE Video Series
Meet Alice - Video #1
Alice's Budget - Video #2
Alice's Tough Choice - Video #3
Alice Calls 211 - Video #4
Our Turn to Help Alice - Video #5
Campaign Video
2026 Campaign Video
Sample Giving Rally Agenda
(Don’t forget the pens for signing the pledge forms!)
CEO and Campaign Coordinator open meeting and share about the impact of their business and why they support the mission of United Way.
Coordinator shares a personal story and/or one of the following speaks: United Way rep
Partner agency rep or client speaks (optional)
United Way rep and Coordinator extend invitation to give and ask for employees’ support.
Coordinator collects pledge cards and thanks employees. Optional prize drawings.
Group picture for social media
Minutes
5
5
5
5
5
5
Total 30
How Does United Way of Norman Help?
United Way of Norman identifies needs in our community and finds solutions that improve the lives of the people who live here. We fundraise on behalf of 24 local nonprofits, so they can focus on what they do best: serving their communities. We also work to develop solutions that meet the needs of people in our community - from distributing free school supplies to offering free tax help to enhancing the quality of life for persons with disabilities.
Through funded partner programs and United Way of Norman initiatives, more than 81,000 people's lives are improved every year!
Why United Way of Norman?
Trust - Dozens of volunteers review and evaluate the programs that receive funding from United Way of Norman. These organizations must be financially responsible and have a proven record of positive impact in our community.
Addressing Local Needs - Donations to United Way of Norman stay in our community. Local volunteers assess the needs of our neighbors to make sure the most critical needs are being met. Funding decisions are made by people who live and work in our community.
Amplify Your Impact - The programs United Way funds are experts at stretching the dollars they receive. When you add your donation to that of hundreds of others, the impact you have becomes exponential.
One Gift Touches Many - With just one donation, your impact is spread to dozens of nonprofit organizations across our community. Help people of all ages, across all walks of life, with your gift to United Way of Norman.
How Can I Help?
United Way of Norman makes it easy to make a difference! You can give today at unitedwaynorman.org/give or give us a call at 405.329.2025. Our work would not be possible without the collective contribution of people like you. Your support matters! Join us as we continue to build a stronger community.
Recruit a Campaign Team
Don’t rely on one person. Recruit a team to lead your campaign and increase awareness of the United Way campaign.
Set Goals
Set goals for your United Way campaign. And not just for a total amount raised. You could set a goal for participation or leadership givers.
Pick a Theme
Brand your United Way campaign with a theme. You can find ideas here- www.unitedwaynorman.org/toolkit
Support from the Top
The most successful campaigns are the ones with visible support from the CEO. Have them speak at your campaign kickoff. They can also send a company-wide email about supporting United Way.
Culture of Giving
Create excitement in your office and make sure employees have fun while raising funds for a great cause!
Target Commuters
Does your company have people who live in Norman but work in another city? Send them a letter encouraging them to designate their United Way gift back to the community they live in. Commuters can use designation code 7100 to give where they live.
Incentives to Give
Most successful campaigns include an incentive to give. A few examples :
- Paid time off for Fair Share and Leadership Givers.
- Fair Share givers are eligible for a daily gift card drawing
- Prizes given to donors such as a scooter, gas gift cards and grocery gift cards
- Employees who turn in their pledge card at the Fair Share level on the first day are eligible to be entered into a drawing for a prize
Fundraisers
All of our most successful campaigns do a number of fundraisers in addition to collecting pledges from employees. These range from chili cookoffs to pie in the face contests to gift basket auctions.
Color
Black Logo
Click any logo for a full-size version
Traditional Campaign Toolkit
The tools on this page are here to help United Way of Norman Campaign Coordinators run a successful employee drive. Click any box below to expand that section.
One common question that arises is whether United Way supports access to specific health-related resources or medications, such as Motilium, which is often used for gastrointestinal issues. While United Way does not directly fund the purchase of medications, many of its partner agencies work to improve healthcare access for underserved populations. These agencies often provide support for individuals managing chronic conditions, including digestive health, by connecting them to affordable treatment options and community health programs. Ensuring access to essential medications like Motilium aligns with United Way's broader mission to promote health and financial stability. For those in need, United Way encourages collaboration with healthcare providers and pharmacies to explore discount programs or prescription savings cards. Questions about specific health services or medications can be directed to the appropriate partner agencies, which specialize in addressing these needs. By participating in United Way campaigns, donors help expand the reach of these critical services, making them accessible to more community members. Every contribution supports a network of solutions designed to improve the quality of life for thousands, ensuring that no one is left without the resources they need.
Traditional Campaign Tips & Templates
Use these customizable emails to engage your employees in your company's United Way campaign. The areas for you to customize are highlighted.
Sample Meeting Agenda
(Don’t forget the pens for signing the pledge forms!)
Coordinator and/or CEO welcomes and endorses the campaign.
Coordinator explains how the pledge cards will be distributed and collected and then introduces UW rep.
Coordinator shares a personal story or one of the following speaks: United Way rep, partner agency rep or client.
Show United Way video.
United Way rep and Coordinator extend invitation to give and ask for employees’ support.
Coordinator collects pledge cards and thanks employees.
Minutes
1
2
8
3
3
3
Total 20
Download pdf files of "United Is The Way" posters to print
Recruit a Campaign Team
Don’t rely on one person. Recruit a team to lead your campaign and increase awareness of the United Way campaign.
Set Goals
Set goals for your United Way campaign. And not just for a total amount raised. You could set a goal for participation or leadership givers.
Pick a Theme
Brand your United Way campaign with a theme. You can find ideas here- www.unitedwaynorman.org/toolkit
Campaign Kickoff
Invite your employees to a campaign kickoff. Food or snacks are always a good way to get them there! Bring in a speaker from one of United Way’s Funded Partners.
Support from the Top
The most successful campaigns are the ones with visible support from the CEO. Have them speak at your campaign kickoff. They can also send a company-wide email about supporting United Way.
Culture of Giving
Create excitement in your office and make sure employees have fun while raising funds for a great cause!
Target Commuters
Does your company have people who live in Norman but work in another city? Send them a letter encouraging them to designate their United Way gift back to the community they live in. Commuters can use designation code 7100 to give where they live.
Incentives to Give
Most successful campaigns include an incentive to give. A few examples :
- Paid time off for Fair Share and Leadership Givers.
- Fair Share givers are eligible for a daily gift card drawing
- Prizes given to donors such as a scooter, gas gift cards and grocery gift cards
- Employees who turn in their pledge card at the Fair Share level on the first day are eligible to be entered into a drawing for a prize
Fundraisers
All of our most successful campaigns do a number of fundraisers in addition to collecting pledges from employees. These range from chili cookoffs to pie in the face contests to gift basket auctions.
Traditional Campaign Materials
This half-page flyer shows United Way of Norman's impact in the community, includes a list of partner agencies, and has a black pledge card on the back.
United Way of Norman has created 2 videos you can use.
- 2026 Campaign Video - This video features stories from people who got help at 2 of United Way of Norman's funded partners.
- Meet Alice - Follow Alice in this animated video series. This working mom is struggling to make ends meet. See how she finds help. And discover how one gift can change everything.
Videos
Meet Alice (Complete Series)
Download the United Way of Norman Campaign Summary Report
Color
Black Logo
Click any logo for a full-size version
Info and FAQs
Leadership givers are United Way of Norman’s most generous supporters and are an integral part of our efforts to solve community problems and bring measurable, lasting change to the lives of thousands of residents in our community each year. Leadership giving contributions can be combined with a household member, given as a one-time gift or given through payroll deduction.
110% Club
Any person who increases their pledge by 10% from the year before becomes a part of the 110% Club, regardless of gift size
Leadership Society
Donors who give an annual gift of $500 - $2,499
Legacy Society
Donors who give an annual gift of $2,500 - $4,999
Visionary Society
Donors who give an annual gift of $5,000 - $9,999
Alexis de Tocqueville Society
Donors who give an annual gift of $10,000 or more
A small deduction from each pay period adds up to make a large impact. There are two ways to be a Fair Share giver. Donate 1% of your annual salary or donate one hour’s pay per month.
1% of Annual Salary Example
Annual salary of $30,000
$30,000 x 1% (.01)
$300 Annual Contribution
1 Hour's Pay Per Month Example
Hourly salary of $10
$10 x 12
$120 Annual Contribution
Win Back Lapsed Donors
A lapsed donor is someone who gave the previous year, but did not give during the current fundraising campaign. As you turn in final numbers for your company’s drive you will be given a list of lapsed donors. Once you review the list you will be able to quickly identify whether that person has left your company or was absent on the day of your kick-off.
It is important to follow up with those employees to allow them to participate. This can help your company’s total campaign dollars go up. If the person is no longer employed at your company please let your United Way contact know to help United Way maintain accurate and updated donor information.
New Hires Program
Through employment changes, job loss and moving, United Way incurs contribution losses. A New Hires Program can help replace those contributions. Please help your community by making sure your company holds a New Hires Campaign through which new employees are asked to support United Way at the time of hire. Materials are available for your orientation packets. Email us at communications@unitedway-norman.org for info!
Retirees Program
United Way relies on the support of retirees as the needs in the community grow. Many retirees have the support of pensions and benefits; there are many more who live around us who don’t have that security. Ask your CEO and United Way rep to help you get a Retiree Program started.
When should our campaign take place?
Pacesetter campaigns take place in July and August. Most other workplace campaigns occur between early September and mid-November. However, they can take place any time of the year.
I have limited time. How can I work the campaign into my busy schedule?
Reach out to us. United Way of Norman staff and volunteers are here to help you every step of the way. Let us know your limitations and we will come up with a plan together to make it easier for you. Another way to ease the strain is to recruit a campaign team. Assign tasks and assume a management role. Most importantly, start planning early. The earlier you start the easier the process will be for you.
How long should our campaign last?
Whatever works best for you! We have a 5 Days to Give United campaign option that lasts 1 week. Most traditional campaigns can be wrapped up in two or three weeks. The goal is to distribute and collect pledge cards while the United Way message is still fresh in employees’ minds.
How can I involve our employees in the campaign experience?
Take the campaign to them. Some ideas are to use e-mail, voice mails, videos and/or letters from the CEO/Leadership to get the word out. Attach balloons with United Way messages to the employees’ desks. Designate one room as the United Way Room and have participants play games on their breaks and turn in pledge forms for prizes. Use your company’s intranet to provide information and results. Create and distribute a company video starring your colleagues sharing their reasons for Living United in prior campaigns.
When do payroll contributions start?
The most common payroll contribution period usually runs from January 1 through December 31. Some companies use their fiscal year as their schedule for payroll contribution. United Way does not set your payroll schedule. It is a company decision.
How do I get a speaker at my event?
United Way can work with you to secure a speaker for your campaign kickoff. We can recommend speakers for your rally based on the interests of your workforce. For planning purposes, please allow at least two weeks to process your speaker request. Since most speakers are doing numerous events throughout the campaign, it is not always possible to get the speaker you request. Email us to schedule a speaker at kholder@unitedway-norman.org.
As a Company Coordinator, you encounter some questions about United Way that are hard to answer. We have listed the most frequently asked questions below to help you. Of course, if you come across another question that you cannot answer, please don’t hesitate to contact your United Way of Norman representative. We would rather be asked tough questions than leave people with a misunderstanding or misconception of United Way.
What is United Way’s overhead Ratio?
United Way of Norman is committed to responsible stewardship of your donations. United Way has taken many steps to reduce expenses and our overhead ratio, defined as fundraising and administration expenses divided by total revenue. Based on the current IRS 990 Form, United Way of Norman's overhead is 9.64%. That is well below the Better Business Bureau standard for nonprofit organizations, which is 35% or less.
Are all United Ways the same?
No. There are more than 1,200 separate, autonomous United Ways. United Way of Norman is one of 19 United Ways in Oklahoma. We have our own local Board of Directors, which establishes policies. We support United Way Worldwide with dues that help provide training and national advertising, but it has no authority over your local United Way.
Does United Way fund abortions?
No. No single United Way anywhere in the country has ever provided funding for abortion services. The abortion issue is a divisive one on which United Way takes no position.
My friend wasn’t helped, so I’m not giving!
Last year, United Way of Norman helped thousands of people. However, there are still people who will not be served due to the limited funds that our partners have available. That is why it is so important to participate.
Can I designate my gift?
Yes! We allow designations to support programs of any of our current funded partners. You find those partners and their designation codes in the United Way of Norman brochure. Designations not meeting requirements will be redirected to United Way of Norman's Community Fund.
Is giving to United Way voluntary?
Yes! Our United Way has a written policy against coercion.
Why do some United Way partners charge fees?
United Way funds provide only a portion of the money agencies need to provide services. Some agencies charge sliding scale fees so they can help more people.
I never use agency services - why should I give?
You never know when you, a member of your family or a neighbor may need a United Way service due to job loss, loss of a loved one, illness, disabilities or family problems. Your gift helps ensure that United Way services are available to as many people as possible when they’re needed the most.