The Launch

The 2022 Launch Grant Winner

A panel of judges and the applicants asked to compete in the final round convened at the Innovation Hub at the University of Oklahoma. The Launch selection panel used several criteria to evaluate applications and assess their organizations' strengths and ideas. The night ended with a $10,000 grant awarded to The Mary Abbott Children's House for their new program, Alrt!

Alrt! is designed to empower kids with the knowledge they need to avoid online exploitation. The presenters, Executive Director Andree' Danley, Development Director Jennifer Skinner, and Educational Outreach Coordinator Ronnie Ronney, shocked the audience and judges with statistics of how kids aren't always safe online. Oklahoma is 4th in the nation for human trafficking, and child pornography is up 400%. Mary Abbott is on a mission to make a positive impact and lower these numbers through a program to teach kids online safety through education and public awareness. 

Following the award presentation, Skinner addressed the audience and judges. "You will be able to see our public awareness campaign everywhere soon. We have already begun to teach our curriculum in schools, but we want to reach more students. If you have a connection to a school district in our service area, please encourage them to reach out or contact Mary Abbott so we can reach out. The more schools that will participate, the more kids we can keep from going down a dangerous path."

The Launch Selection Panel uses several criteria to evaluate applications and assess the strength of the applicants, their organizations, and their ideas. Below are the main components of the assessment. All applicants must be a current 501(c)3 organization to qualify, and the program must provide services in the United Way of Norman's service area of southern Cleveland County.


The organization is innovative and has a novel solution that is more effective, efficient, sustainable, or just than current solutions.

Potential for Big, Bold impact

The organization has clear potential to make a measurable impact for the beneficiary population, affect systemic change (for example, policy change, societal change, or influence in the field), or grow and replicate its impact.

Community Gaps

The organization has clear potential to deliver measurable outcomes addressing critical community gaps.

Sound Business Model

The organization has a clear and compelling mission and objectives. Additionally, the organization has well-thought-out approaches to program development and delivery, measuring success, raising money, operational and financial plan, and other key factors critical to sustaining success.

United Way of Norman Impact Area Alignment

The organization must be a human service organization and fit within one of the Impact Areas United Way of Norman focuses on Education, Financial Stability, or Health.

Click Here to Apply

Application Deadline

January 13, 2023, at 5 pm. 

Training Sessions

January 17, 2023, 12 pm to 1:30 pm. and

January 31, 2023, 12 pm to 1:30 pm. 

This training will help prepare you for your presentation. It is optional.

The Launch

February 9, 2023

Grant(s) will be awarded at this event.