The Launch

Social innovation: a novel solution to a social problem that is more effective, efficient, sustainable or just than current solutions.

The Launch is a United Way of Norman social innovation initiative. Through a competitive social innovation grant, United Way of Norman wants to encourage bold new solutions for issues in the areas of education, financial stability and health in our community.

It’s not always feasible for established nonprofits to change course or divert resources to explore new initiatives. Through this Innovation Initiative, United Way of Norman looks for ideas that fill gaps in our community landscape. We want to find innovative ideas poised to improve our community and supply them with the critical resources to bring those ideas to life. Our investment in these organizations provides support to help innovators refine their solutions to be more sustainable and impactful.

How It Works

Nonprofit organizations fill out an application. A selection team chooses projects to move forward to The Launch. The nonprofits selected will present their idea live to a panel of celebrity judges and a live audience, competing for up to $10,000. The grant could be awarded to one organization or split by multiple organizations.

Key Information


The important dates you need to know

Selection Criteria

Selection Criteria
How we evaluate and assess your application and organization


Applications for 2021 are now closed


Click here to learn more about the programs that won The Launch


Call Diane Murphree at 405.329.2025 or email