The Launch

The Launch Selection Panel uses several criteria to evaluate applications and assess the strength of the applicants, their organizations, and their ideas. Below are the main components of the assessment. All applicants must be a current 501(c)3 organization to qualify, and the program must provide services in the United Way of Norman's service area of southern Cleveland County.


The organization is innovative and has a novel solution that is more effective, efficient, sustainable, or just than current solutions.

Potential for Big, Bold impact

The organization has clear potential to make a measurable impact for the beneficiary population, affect systemic change (for example, policy change, societal change, or influence in the field), or grow and replicate its impact.

Community Gaps

The organization has clear potential to deliver measurable outcomes addressing critical community gaps.

Sound Business Model

The organization has a clear and compelling mission and objectives. Additionally, the organization has well-thought-out approaches to program development and delivery, measuring success, raising money, operational and financial plan, and other key factors critical to sustaining success.

United Way of Norman Impact Area Alignment

The organization must be a human service organization and fit within one of the Impact Areas United Way of Norman focuses on Education, Financial Stability, or Health.

Application Deadline

January 14, 2022, at noon

Training Sessions


This training will help prepare you for your presentation. It is optional.

The Launch

February 10, 2022

Grant(s) will be awarded at this event.