This session is on February 18, 2020 at 8:30 a.m. It will be held at the United Way of Norman office, 2424 Springer Dr., Suite 304 and last about an hour and a half. All nonprofit organizations are welcome!
Can You Hear Me Now?
Strengthen your Brand Messaging to inspire Greater Generosity
The effectiveness of your donor communications is limited by your ability to understand their motivations, speak their language, and nurture a message that resonates with their hearts. The components of a Messaging Strategy are at the fingertips of any organization, but often it is murky in its conjunction with development plans. In this session, organizations will learn how to engage more personally with their donor audiences and build a messaging infrastructure to use in their communications plans to pave an avenue of engagement with their donor audience. This bridges the mission of your organization with the hearts of your donor audience… inspiring greater generosity.
Session Includes:
- Smash the Beggar Mentality
- Build Donor Audience Profiles
- Craft Brand Messaging
- Speak a Language of Togetherness
- Free Communications Resources
Presented by Selah Hirsch, Pipelime
This is an individual signup form. If multiple people from your organization are attending, they each need to fill out a form. Thank you!