Come learn with us! United Way of Norman is offering FREE quarterly learning sessions to nonprofits in the Cleveland County area. These sessions are part of our Learn United initiative. Together we will acquire tools that will be valuable in improving our organizations and our community.
Each session will last approximately an hour to an hour and a half and will feature a new topic each time. The currently scheduled sessions are listed below. Click the sign up link in the session you want to attend to save your spot.
Can You Hear Me Now
February 18, 2020 | 8:30 a.m.
United Way of Norman | 2424 Springer Dr., Suite 304
Session taught by Selah Hirsch, Pipelime
Strengthen your Brand Messaging to inspire Greater Generosity
The effectiveness of your donor communications is limited by your ability to understand their motivations, speak their language, and nurture a message that resonates with their hearts. The components of a Messaging Strategy are at the fingertips of any organization, but often it is murky in its conjunction with development plans. In this session, organizations will learn how to engage more personally with their donor audiences and build a messaging infrastructure to use in their communications plans to pave an avenue of engagement with their donor audience. This bridges the mission of your organization with the hearts of your donor audience… inspiring greater generosity.
- Smash the Beggar Mentality
- Build Donor Audience Profiles
- Craft Brand Messaging
- Speak a Language of Togetherness
- Free Communications Resources